Penguin Books - Reading Routes

PENGUIN BOOKS - READING ROUTES

Dedicated modern readers like to better themselves both mentally and physically. The most insightful thing we know is they have a large social media presence and the value they put on unique life experiences. We want to reward the purchase of a book by heightening the reading experience. By scanning the QR code on the specially marked sleeve on Penguin Books the user will unlock a Reading Route partnered through Google Maps. Giving you instructions and leading you to the start of a small hike ending at a penguin branded reading area with a view, because great books go with great views.

Public Transit Advertisement

We advertise in an area where passing the time is one of the main goals. We designed a billboard with the same design and functionality as the book sleeve, this time containing a quote from Penguin Author Haruki Murakami.

Custom Book Sleeve

A branded book sleeve with an inspiring quote from Penguin Author A. A. Milne to spark interest in the QR code.

Google Maps integration

A mockup of the Reading Route unlocked and now showing up on Google Maps.

The Penguin Reading Bench

At the end of the reading route will be a custom bench covered in classic book covers for you to relax and read on.

Custom Geo-filter

For sharing your unique heightened reading experience on social media.